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Innovating Inclusive Study Startup and Recruitment | Florence Innovation Summit

This is a recording of our keynote panel during our Innovations Summit in Feb2022 discussing how the clinical research industry is innovating to focus on diversity and inclusion. 

Our Keynote Panel on clinical trial recruitment with a focus on diversity & inclusion includes Tiffany Whitlow (Acclinate), Andrea Bastek (Florence Healthcare), and Blake Adams (Florence Healthcare). 

This panel discusses why diversity is important in clinical trials and how technology can be used to help increase access and inclusion. 

About the Speakers

Tiffany Whitlow 
Co-Founder and Chief Development Officer of Acclinate, who helps pharmaceutical companies, CROs, and healthcare organizations access and engage communities of color so their research efforts are more inclusive and reflect the populations they serve.

Andrea Bastek
Senior Director of Innovations at Florence. She has extensive experience in clinical trials, including deep collaboration with sites to drive processes that ensure successful study participation. She is committed to finding workflow efficiencies that improve clinical trial execution. 

Blake Adam (Moderator)
SVP of Marketing at Florence. He joined Florence in 2017 to help research teams advance cures by introducing them to innovative software solutions. He is a passionate storyteller and growth leader